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Case Study
Founder-Led Influencer & Creative Agency
How Song Candy Media turned stalled growth into a 36% revenue increase while cutting founder reliance
36%
Revenue Growth
3.5x
Expansion of
Qualified Opps
45%
Reduction in
Founder Sales
![[WIP] Song Candy Media Capabilities_SEP 2025 (4).png](https://static.wixstatic.com/media/88400d_1ff5e857f69842d9bdc52b6e107658df~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BWIP%5D%20Song%20Candy%20Media%20Capabilities_SEP%202025%20(4).png)
Case Study
Founder-Led Influencer & Creative Agency
![[WIP] Song Candy Media Capabilities_SEP 2025 (4).png](https://static.wixstatic.com/media/88400d_1ff5e857f69842d9bdc52b6e107658df~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/%5BWIP%5D%20Song%20Candy%20Media%20Capabilities_SEP%202025%20(4).png)
How Song Candy Media turned stalled growth into a 36% revenue increase while cutting founder reliance
36%
Revenue Growth
3.5x
Expansion of
Qualified Opps
45%
Reduction in
Founder Sales
The Challenge
Growth had stalled.
Revenue depended entirely on founder-led relationships, with no formal sales structure or defined growth plan. Data lived across disconnected tools, existing relationships were difficult to manage consistently, and there was no defined sales strategy or pipeline visibility.
It became clear that structure was needed, along with additional revenue channels to support scalable growth.
The Work
JJ/STAATS built the sales function from the ground up.
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Implemented and managed a centralized CRM and integrated sales tech stack
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Formalized stage progression and qualification standards
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Established outreach and pipeline benchmarks
Sales Infrastructure
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Defined and segmented ICP across new and existing sectors
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Built total addressable market framework
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Launched cold outreach as a new revenue channel
Market & Revenue Strategy
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Cleared stalled opportunities and restructured pipeline ownership
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Built sales collateral and documented repeatable processes
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Reduced founder involvement in early-stage qualification